Motion design still frame for a Masterbrand Cabinets video pitch.
What is Motion Design?
When Blue Pony first started out, we expected to be animating moving backgrounds for concerts, theatrical productions and events. We toiled away in what was affectionately known as "the cave,” a small dark room that used to be a light-testing area of our sister company Apollo Design (a leading producer of gobos and other lighting equipment for theater and concert venues). We animated floating sparkles, crazy tie-die graphics, pulsing color-changing loops for clubbing. Then we waited for lighting designers to throw fistfuls of money at us.
But as is often the case, our story took a different turn. Instead of just simple, abstract, moving backgrounds, we started getting more and more complex projects. Clients were asking for something called Motion Design, which was a new concept, even to us!
We dove right in and took to it like a fish to water. Now, after years of experience, we’re experts when it comes to motion design. So what exactly is it?”